Image courtesy of dickuhne
OrangeJackass discovered Webstock: Usability for Evil on SiteProNews.
The post pays tribute to Paco Underhill, author of “Why We Buy – The Science of Shopping” and the sequel “The Call of the Mall”.
Apparently, this bad-ass is responsible for hiding the exits in malls, among other things.
Mr. Underhill has nothing on the Arch-villian of Admen, Leo Burnett, who convinced cereal companies to spend billions on television advertising.
Image courtesy of time.com
Leo Burnett created such icons as the Jolly Green Giant, the Marlboro Man, the Pillsbury Doughboy and Tony the Tiger.
Neither of these gentlemen were fit to carry the bathwater of Edward Bernays. Although Burnett invented Tony the Tiger, Mr. Bernays was the one who convinced Americans that bacon and eggs was a hearty breakfast!
The nephew of Sigmund Freud, Edward Bernays is considered the father of Public Relations. Wikipedia lists several of his campaigns.
Mental Floss magazine has a riveting article about Edward Bernays in their March/April 2008 issue. Check it out at your library!
